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Creator Spotlight ⭐️  Praarthana of Creating Plans

Creator Spotlight ⭐️ Praarthana of Creating Plans

Welcome to our Creator Spotlight! We've been featuring wonderful creators and business owners within the Hooga community. May this blog post inspire you to serve an online community with a cozy presence. Please meet Praarthana, who is creating a delightful brand around journaling and studying with the help of our cozy products!


Hi Praarthana, so glad we can get to know you! Can you tell us about yourself and how you learned about Hooga? 

My name is Praarthana and I am currently a student pursuing the Chartered Accountancy (CA) course in India.

CA is a very strenuous course and I discovered that blog writing and sharing content publicly was a great way to let off steam. I started off with my blog, sharing journaling ideas and study tips, and slowly discovered a community on Instagram as well. I discovered Anh's YouTube channel through her midcentury apartment makeover video and have followed her ever since. Through her, I heard about The Hooga Shop and have loved the products, especially the colouring pages and the devotional journal


How lovely! So what is the mission of your brand?
The goal of my brand is to create informative and useful content to help others. I want to be a motivation for people and help them if they are in a bad space. Journaling and creating a calm and aesthetic space has helped me a lot in keeping my focus and growing closer to God. 

The Hooga Shop is known to be cozy and aesthetic. This is exactly the kind of feeling I would like to give out to the people interacting with me as well. I am much more mindful of the content I'm putting out. 


What has been the process of building your brand, and where do you desire to take it in the future?

The starter kit has helped me tie in a colour scheme and have a more coordinated and consistent looking brand on various platforms (YouTube, Instagram, and my blog). I used The Hooga Shop's graphics for my YouTube thumbnail and banner, for posting stories on my Instagram (I mainly post study related to-do lists on my Instagram stories) and for my story highlights. I also used some of the calming music tracks from The Hooga Shop for my YouTube videos. 

After I'm done with my studies, I definitely want to dedicate much more time into blog writing and the research process of it. I hope to put out much more valuable and well thought out content, which will be helpful to many. I also want to launch many products in my shop, which I'm passionate about, like stationery or planners and journals. Let's see what God has in store! :)



What is one piece of advice that you would give someone who is starting her own cozy brand?

Don't be heavily focused on the numbers and engagement. It will grow organically, if you are consistent and post content relating specific to your target audience. You can also try collaborating with other accounts or brands similar to yours and mutually help each other grow. 

Thank you, Praarthana, for sharing your content on journaling and studying with us! ! Be sure to follow her journey on YouTubeInstagram, and her blogStay tuned as we feature more creators within our community. If you're interested in revamping or kickstarting your own brand the way Praarthana has, check out the Sanctuary Media Kit today!


  • Praarthana

    Thank you so much for the feature, Hooga Shop team!
    Sending all my love to you and Anh! ❤️

    God bless 💫

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